5 Top Tips to empower Business Design for Disruption

Business Model disruption has been rampant in our fast digital economy over the past decade, with many digital services supported by the latest technologies such as AI, replacing traditional businesses and jobs. The Coronavirus COVID-19 Pandemic has only served to accelerate this disruption, as many people have had to resort to digital channels in order to access many services in their daily lives.

What’s clear is that whatever you do today, it could quickly become obsolete and redundant as customers and uses flock to the next service or tool, especially if you remain complacent and stop learning and innovating. This applies to both your career and to your company or business, whatever role you play in it, be that employee, stakeholder, executive or business owner.

It’s so important to accept that ‘change is constant’ and so is ‘disruption’… and so taking an approach or mindset to keep disrupting yourself and your business or projects might be the best path forward. This is how you keep the POWER in own hands so to speak, where you can control not if you get disrupted but HOW you disrupt and HOW you will not only deal with it, but GROW from it.

This is what we proposed in THE STRATEGY JOURNEY path...


Here are the TOP 5 Tips from THE STRATEGY JOURNEY path and methdology as highlighted in the image snapshots (below) of THE STRATEGY JOURNEY Book (2020), that you can follow to build the skills and experiences that enable foresight and business agility in your business, which naturally support your career growth too, as many successful executives, entrepreneurs, business owners and influencers too have done:

TOP TIP #1: Understand your business ecosystem and their change impacts

Prevent yourself and your business from being blind-sighted and constantly having to firefight for survival.

Conduct research through a PESTLE analysis to work out how each of these factors in the business ecosystem could impact your business, that is your company and/or your career. Ensure you indicate what is the influence of each factor and how might you or your business need to change considering how it operates today: 

  • Political 
  • Economic
  • Social
  • Technology
  • Legal
  • Environmental
THE STRATEGY JOURNEY Book (2020) by Choo and Christison
Pages 93-94 of THE STRATEGY JOURNEY Book (2020) by Choo and Christison

Be sure to keep your PESTLE Analysis up to date and at least yearly but more importantly, make sure you know the impacts each possible disruptive factor can bring, both good and bad. Remember change can be positive or negative depending on your perspective… so learn how to identify opportunities from taking a positive ‘growth mindset’ approach to solving your problems. 

TOP TIP #2: Gather your Operating Model’s current performance (including competitor analysis)

A company’s current operations and its business agility can certainly foster its speed to market and speed of service, as well as its speed to change and transform. How ready or prepared and how good is the business at making changes can make all the difference in its future operations.

Conduct a SWOT analysis to identify your company’s STRENGTH, WEAKNESSES, OPPORTUNITIES and THREATS. Align these to its current OPERATING MODEL components of PEOPLE, PROCESS, DATA, TECHNOLOGY SYSTEMS, by LOCATION. Be sure to include what you do digitally or virtually too. Are there any potential lost opportunities if the company can’t act fast to make changes? What are these opportunity costs? Be sure to map these internal factors with external factors too, to discover any correlations. That’s how you join-the-dots. 

THE STRATEGY JOURNEY Book (2020) by Choo and Christison
Pages 91-92 of THE STRATEGY JOURNEY Book
THE STRATEGY JOURNEY Book (2020) by Choo and Christison
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How is the company performing across its TOP 1-3 value propositions (ie. its service offerings or products)? What are the trends in its profitability? Where are they on the innovation adoption lifecycle – in what stage are they in… GROWTH or DECLINE or somewhere in between? How does this compare with its direct competitors?

TOP TIP #3: Identify priority business challenges and align it to the company’s MISSION MODEL BLUEPRINT

Businesses have many things that can challenge how they grow and change. In fact there are 10 universal business challenges or problems face by all businesses as highlighted in THE STRATEGY JOURNEY. The key to success is prioritizing which of these challenges need to be tackled first, and then being clear on what key goals and S.M.A.R.T. objectives your business transformation efforts, will seek to achieve.

THE STRATEGY JOURNEY Book (2020) by Choo and Christison
THE STRATEGY JOURNEY Book (2020) by Choo and Christison
Pages 87-88 of THE STRATEGY JOURNEY Book
THE STRATEGY JOURNEY Book (2020) by Choo and Christison
Pages 255-256 of THE STRATEGY JOURNEY Book

Once you’re clear on your TOP1-3 challenges, then you’re ready to review, clarify and even develop your MISSION MODEL BLUEPRINT that is  linked to the your PRIORITY problems and setup for success… with clarity of direction too. There’s a fully worked example of the TESLA Mission Model Blueprint in the book covering their strategic plan from 2019.

Hint: Make sure to include flexibility for further disruptions and influencers, both external and internal from #1 as well as #2 that could impact your business, its ability to change and its overall performance.

TOP TIP #4: Review current Business Models and identify opportunities for Business Model DIGITIZATION through the Operating Model

Companies that have already begun their digital transformation journeys and with high levels of maturity have certainly been able to weather the storm better than those who haven’t. 

Review the current business models used by your company on its TOP 1-3 value propositions from #2 and #3, relative to competitors? Be sure to dive into the data associated with customers or clients, especially when it comes to their behaviors especially towards digital services and in their overall expectations around their customer and user experiences? 

What are the current levels of digitization in the way that the business is operating in its Operating Model to service customers? Discover its digital maturity using a Digital Maturity Index to identify gaps and opportunities for digitization of its business model if implemented in the Operating Model (ie. across operations end-to-end)? What are the different ways to grow the business through innovation? THE STRATEGY JOURNEY has a priority Digital Operating Model Maturity Index and a Service Innovation Matrix to help you conduct the appropriate analysis for this gap analysis.

THE STRATEGY JOURNEY Book (2020) by Choo and Christison
Pages 159-160 of THE STRATEGY JOURNEY Book
THE STRATEGY JOURNEY Book (2020) by Choo and Christison
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THE STRATEGY JOURNEY Book (2020) by Choo and Christison
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Once you’ve conducted the gap analysis, then you can update these opportunities in the goals and objectives in the company’s MISSION MODEL BLUEPRINT from #3, should you choose to prioritize them. This is how you ‘join the dots’.

TOP TIP #5: Develop a GAME PLAN with a path for success, with an MVP that could give you a first move competitive advantage

Most projects and the people who work on them… make the mistake of spending time and money on a complicated roadmap of activities that might not even work, especially in our extremely turbulent times, where disruptions are so common, both from the digital economy and other influencers. But with disruption so rampant, changes are inevitable so most roadmaps don’t work or they can quickly become obsolete or they are still inappropriately focused on delivering what are now the wrong or misaligned outcomes and benefits, that is of less or even no value to customers and stakeholders.

Instead of a roadmap or project plan, it is better to come up with an agile game plan first. In fact, a game plan can comprise many roadmaps for each of the phases or smaller projects that form it. The key is to make sure these are all connected of course.

In THE STRATEGY JOURNEY extended framework, and as part of our Career Accelerator Program and deep dive training courses, we get to you to consider developing a Game Plan by understanding the context, consequences, ideal scenario and solution proposal of different problems, that includes an MVP in a set of phased projects that deliver over time through co-creation with customers and users.

THE STRATEGY JOURNEY Book (2020) by Choo and Christison
Pages 117-118 of THE STRATEGY JOURNEY Book
THE STRATEGY JOURNEY Book (2020) by Choo and Christison
Pages 177-178 of THE STRATEGY JOURNEY Book

An MVP can be a Minimum Viable Proposition, that can include the innovation of a new product or a new service, but it can also be a Minimum Viable Project to solve a specific problem that you have in the company or your career journey too, where you are co-creating with customers and users. What’s important is that you have a clearly identified USP, a Unique Selling Point that makes the MVP standout and worth while, because it will provide the means to form a competitive advantage. This is how you grow, from a small SEED or ‘little win’ to create a mountain of value from an ocean of opportunity, where you can built that ‘big win’. It is also how you avoid overwhelm as well as wasting time and money, your investment, on the wrong activities where ROI (return on investment) is compromised.

Make sure that you define an MVP is aligned to the S.M.A.R.T. objectives you set out in the Mission Model Blueprint from #3 and updated in #4, or use the MVP to redraw your strategic plan, making it the core foundation of your future Operating Model and the platform for continuous transformation with business agility.

In these 5 Top Tips are five steps you can take on your next strategy journey, to help your business and your career, not only avoid disruption, or overcome the threat of disruption but also start to work on developing the skills that will make you capability of being the disruptor in the ‘game of business’ and your future.

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