- Publisher: RethinkPress
- Available in: Hardback, Paperback, PDF, and Kindle
All businesses, be it yours, the one you work in, or that of your customer or client, are continuously cycling through THE STRATEGY JOURNEY®.
Understanding the THE STRATEGY JOURNEY can give you insights and intelligence into a business that you wouldn’t otherwise see, helping you to design and implement solutions that you wouldn’t otherwise be capable of delivering.
In the book, lead author Julie Choo will introduce her framework for mastering the 5 stages of any business’s strategy journey. Together with co-author Graham Christison, they will explain WHY knowledge of how THE STRATEGY JOURNEY works, can make the difference between success and failure, WHAT value the framework brings, and HOW to apply it to create business success in the digital age.
Included along with the many templates and tools provided by the framework are the case studies from a global community of co-creators, including many leading experts in their fields across multiple industries, from design thinking, blockchain, fintech and banking, artificial intelligence, big data, leadership, coaching and more… including many entrepreneurs… who have grown their start-ups into highly successful businesses.
WHO’S IT FOR?
The book has been written for two groups of users:
(1) For anyone in business, from leaders, strategist, architects, managers, and transformation specialists working in medium to larger organisations… anyone who doesn’t want to be left behind in the digital age.
(2) For entrepreneurs, to help them build the foundations in their small business or start-up to survive, scale and thrive in a fast changing business ecosystem.
It is for anyone who wants to apply an entrepreneurial, customer-centric and innovation-led mindset to what they do at work, in their job and their business, and who wants to embrace all the opportunities available in the digital age.
WHAT’S IN THE BOOK?
With over 8 chapters and 2 additional ‘Inspector’ sections that highlight some of the latest opportunities and case study journeys, the book covers the front-to-back value chains for multiple industries on the tipping point of disruption from the digital revolution including:
- Automotive and Transport
- Financial Services including Fintech (Financial Technology)
- Careers and Education (including Entrepreneurship)
- and more
It is packed with stories of emerging and successful digital innovations from startups as well as corporates covering: Artificial Intelligence, Blockchain, Smart Cities Solutions, Big Data and more…
You will learn from the illustrated examples including numerous industry case studies from the global community of co-creators, and see how you can leverage the techniques from THE STRATEGY JOURNEY Framework to create better success stories of your own, in our business, organisation, and for your customers and clients.
The case studies cover both big corporates as well as small businesses and startups. It shows how the book’s framework and tools can be used to help smaller businesses scale, and large corporates transform with agility, accountability and action, all while innovating at the same time.
You will discover that a holistic and cohesive set of strategies and tactics are required across the five stages of the framework, from your mission and business model, to creating value and especially in how you run and transform your business through your operating model and transformation model. It’s all about bridging that gap between strategy design and strategy execution – answering the SO WHAT and WHAT NEXT questions that keen challenging businesses and organisations of all sizes in our fast changing digital era.
Get access to numerous workbook exercises for each of the 5 models of THE STRATEGY JOURNEY including:
- Mission Model Blueprint
- Mission Model GamePlan
- Customer Model
- Proposition Model
- Profit Model
- Customer Journey Map
- Value Network
- Value Chain Mapper
- Operating Model Gaps Analyser
- Transformation Roadmap